TapeFailure - see where your users are getting stuck

by Christopher Smith : Oct 17, 2007

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TapeFailure is an incredible piece of technology and an indispensable tool for any modern marketer. Not only can it be installed on a website by copying-and-pasting a few lines of code, it allows me to run “usability labs” in real-time with real visitors. By watching the “tapes” it is easy to see where users are getting stuck and where they are fine. This real time feedback is essential for continuously improving the user flow and experience of a website.

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