Next week MediaTrust will be taking on a pretty big feat at ad:tech New York - broadcasting live! Starting Monday morning we’ll be conducting interviews with thought leaders in the online advertising and marketing space and they’ll be available for anyone to see and hear in real time. How cool is that?

Just ten years ago big media controlled what we heard and saw, especially in the audio/video space. Television networks and radio conglomerates sanitized and watered down content so that it was fit for the masses. Now the technology exists for anyone with a personal computer and something to say to webcast their message online - no matter how niche it may be. Imagine, a worldwide audience could be hearing your message live, delivered to their desktops. The playing field has truly been leveled.

When I tell people about our impending broadcast spectacle, most of them have this ‘you’re-going-to-pull-a-rabbit-out-of-a-hat’ sort of look. While I do enjoy being seen as a media magician, I must confess, it’s not that difficult to do this yourself. Sure, because we have an in-house production arm we’ll be using professional hi-definition cameras and some pro audio gear, but the reality is that anyone with a cheap webcam can do this too. There are several sites that make it very easy including Ustream.tv, Kyte.tv, and Operator11.com. Simply sign up for a free account, configure your preferences and start webcasting. Some of these services will even help promote your event on their homepage if you give them some notice.

I bet that if you look around at your next tradeshow no one will be doing this. Why? If it costs almost nothing to do and has the potential to reach a larger audience, what do you have to lose? I can guarantee one thing - you will get noticed. Tradeshow attendees become numb after awhile to the rows of booths and sales pitches, but by doing something “live” and different, you’ll stand out among your peers.

This approach isn’t limited to business applications. Musicians could be reaching a global audience by performing live online. Colleges and high schools could be showing sports and drama performances on the web to out of town alumni. Towns could be showing city council meetings to interested citizens. The list goes on and on.

I challenge you to head on over to Ustream.tv right now. Sign up for an account and give it a try. I bet you’ve got something to say. If you’re still not convinced, then head over to this website on Monday, November 5th and see how we do it.

Happy webcasting!

Some previous adtech interviews:

Harrison Gevirtz interviews Joseph Matheny, the Chief Technology Officer of MediaTrust at adTech in San Francisco.

Meredith Medland, marketing director for ad:tech interviews David Yovanno, Joseph Matheny and Dana Todd.