During ad:tech NYC, MediaTrust’s CMO Trip Foster recently spoke with Jay Moore, the VP of Marketing for PlayPhone about how Advaliant, MediaTrust’s pay-for-performance affiliate network extended the value of Playphone for their customers and about the value of partnerships.
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MediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. Advertisers that leverage MediaTrust's Advaliant performance marketing platform benefit from a 100% yield on marketing dollars and direct quantifiable success acquiring customers, generating leads, and driving sales. With MediaTrust, advertisers run online performance-based campaigns that allow them to pay only for the results they seek and qualified publishers can monetize their content and ad inventory, using percentage of sale (revenue sharing) or Cost Per Action (CPA) pricing. MediaTrust also offers data management, email marketing, and publishing services that provide marketers and publishers with additional performance-based solutions. MediaTrust is headquartered in New York City with offices in Toronto, Canada and Santa Barbara.
Advaliant is an award winning performance-based affiliate marekting network - our Technology, our People and our extended ecosystem of online solutions make us one of the most trusted affiliate networks in the industry. Be certain to read the Advaliant performance marketing blog.
2 Comments, Comment or Ping
Geofferson Marcy
Good interview Trip! I enjoyed watching this one (I was too busy in the ad:tech lounge to see it live) and getting some insight from one our longer term and bigger partners.
Dec 1st, 2007
peter bordes
This is an excellent podcast! More please!
Dec 1st, 2007
Reply to “RS #1 - Jay Moore of Playphone”