5 Star Affiliate Marketing Blog posted yesterday that the trade association for the Internet marketing industry, the IAB (Internet Advertising Bureau) in the UK has produced an Affiliate Marketing Guide

The Affiliate Window blog contributed several case studies and provides an overview of the guide. They also state that there will be more information like this coming from IAB UK (where is the IAB USA?)

”The guide works as a great introduction and overview of the industry; packed with information, advice and case studies. The handbook highlights tried & tested techniques and strategies that will help brands successfully manage an affiliate marketing program.

The content is provided by members of the Affiliate Marketing Council (AMC), all of whom work in the affiliate industry and have a wealth of knowledge to share on the subject.”

This is an important step as the growing affiliate markets abroad start to grow fast on the heels of the bigger US market. The case studies findings are applicable to both markets best practices. We just wonder why the IAB in the good old USA has not done this much earlier to support our affiliate markets in the States. It is very important that we support, educate and empower our marketing community so that publishers and advertisers have good experiences using affiliate marketing. How about a little more IAB USA support and collaboration with IAB UK? Our markets have less boarders every day. Thank you for this great start. More please!

Download a copy of the Affiliate Marketing Guide.