It’s official -  MediaTrust will be attending South by Southwest in Austin this year. Scott Parent, our VP of Social Media and I will be in the lobbies, conference halls, venues and streets capturing conversations with a large variety of attendees as to how they use social media tools to solve whatever problem they might feel they have. Some of the issues we will be exploring are how bands use communities such as MySpace to build a following, or how marketing managers use a combination of YouTube, Digg and StumbleUpon to increase brand awareness. The combinations are potentially endless and Austin presents the single most diverse audience of any festival in such a small period of time.

We would like to extend an invitation to YOU to talk with us while we are in Austin. We will be continuing our podcast series, begun at ad:tech last year in New York, and would encourage you to become part of the dialogue. I can be reached at csmith at mediatrust dot com. Stay informed as to our travel plans, interviews and experiences by adding this to your RSS reader. Scott and I will continue to bring you up-to-date on the journey over the next few weeks, and we will be adding our podcasts to this blog in a near real-time fashion.

Looking forward to seeing you at SXSW, and to your online interactions as well.