The Fine Line Between “Art and Engineering”

by Peter Bordes : Feb 22, 2008

I am always thinking about what drives and makes our company and its culture unique, fresh and contemporary, as well as what drives us to grow and flourish. As the CEO of MediaTrust, it is important to me that our organizational culture and technology stay in sync and drive each other as we move forward. Many times visual tools that communicate this concept become important influencers of our companies heart and soul. I think this video from the TED “ideas worth spreading” web site says it all. Inspiring innovation that demonstrates not only the fine line between art and engineering, but the synergy between them as well. This type of work makes me feel passionate and inspired! Innovative work such as this is illustrates how we can approach our industry, our partnerships and our relationships

TEDTalks star Theo Jansen’s talk inspired me to think about the infinite realm of possibilities. I encourage you to watch his presentation us to think about what is possible.

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