From the frogpond in Austin

logo.gifJust wanted to provide a quick update on Day 3 of SXSWi. Earlier today I spoke with David Merkoski,the creative director of the SF office of frog design. David invited us over to the Austin offices where we spoke about the impact that design and the design process has onĀ  the future of social media.

What really impressed me was that even though David had an open forum to plug his company, his focus of the conversation was all about the strategic thinking regarding products and services, and about the opportunities in the space that using a design language can reveal. His company obviously gets it. It is bright people like David, who are engaged in the design of the future of social media, whether it is integrated at a industrial design level, or in the development of a tag line for an emerging technology that continues to drive innovation in the this space. Look for this interview shortly, and for more insight into the convergent design philosophy of frog, visit the frogblog.

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