We continue our series of interviews from SXSWi. Christopher & I caught up with Shiv Singh of Avenue A | Razorfish and chatted about the past and the future of social media. Is it a mistake to think of social media as the end-game? Should we be trying to monetize it? Watch the interview and find out.
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See the review here.
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Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
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