Making the Most of Event-Based Social Media
MediaTrust’s Christopher Smith just wrote an article for Website Magazine about the power of using event-driven social media as a way to generate traffic and build brand. Peep this:
Using social media in your marketing execution is about making the most of technology, perspective and interaction, in order to capture the attention of the end-consumer and relate to them in a meaningful and relevant way. This helps build relationships and connections with your brand. If your point of view for the campaign is relevant to your audience it will be engaging, insightful and valuable.
One of things we talk about adnauseam here at Relevantly Speaking is the power of conversation and influence that social media allows you to bring to your customers. For those companies still trying to find the value and how you measure it, this article is a great jumping off point.
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