Affiliate Marketing Research
AFFILIATE PARTICIPATION NEEDED
Peter Figueredo’s post on Revenews regarding marketing data makes me think he must have been reading my mind last week. There is far too little affiliate performance marketing research and data for such a big segment of the online marketing industry. We have been working on our new performance marketing platform that will be launching this year and have found very little data compared to other online marketing vertices’s. Our Advaliant performance marketing division has been conducting our own research and focus groups to pro-actively collect data that can be used to develop solutions for the affiliate marketing community.
Most of the existing data is skewed to the advertiser and merchant perspective. The affiliate side of the business is not properly represented in a way that can help solution and service providers be more proactive in empowering affiliates with tools to help them grow their business.
For this reason Peter’s company NETexponent has launched an affiliate marketing research case study that consists of 26 SHORT QUESTIONS (SURVEY). Those who take a few minutes to fill in the survey will be provided with a copy of the data.
The survey goal is to give the affiliate community a clear understanding of :
- How to best communicate with affiliates
- Tools and information affiliates need and find missing in the market
- a better understanding of who affiliates are and their challenges
THE SURVEY IS HIGHLY CONFIDENTIAL (note to all affiliates) the survey data shared is only aggregate information.
We strongly urge everyone to participate. We know there are needs in the market that are not voiced in a way that allows companies in our community to help create value for affiliate and advertiser partners. This data helps us to help you (no i am not quoting the movie Jerry Maguire)
Other sources of affiliate data include:
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