Today, our pay for performance division, Advaliant, jumps into the arena of social networking. This move is long overdue, but we wanted to make sure we did our homework and positioned ourself in a way that made sense to our affiliates and our advertisers.

Our rollout centers around the idea of micro-blogging; short updates about new offers, news in the affiliate marketing space, and our perspective on the state of the industry. In addition to our presence on larger platforms like Twitter, MySpace, and facebook, we’ll also be participating in communities like Hi5, Bebo, Tumblr, Plurk, Xanga, Mashable, and Pownce. We believe that Advaliant’s journey into social media is more comprehensive than any other pay for performance network’s is to date.

Over the next few months you’ll see lots of great content coming from the Advaliant camp. In addition to our social networking activities across the web, we’ll also be doing some great stuff on our internal web properties including affiliate marketing podcast episodes (see our recent interview with David Taber) and the launch of the Advaliant blog.

We have some of the top minds in the pay for performance space working at Advaliant. Over the next few months I think you’ll come to see that in a big way. The first person I’d like to introduce you to is Larry Markovitz who works in Business Development. He’ll be the voice of Advaliant through our micro-blogging activities and will help steer you towards interesting content in our space. We know you’ll get to appreciate his intelligence, charm, passion, and wit - just like we have here at MediaTrust. If you’d like to start by following him at Twitter, you can do so HERE.