It occurred to me the other day that many of you may not understand the relationship of how MediaTrust, RS, and Advaliant go together. I thought I’d take a minute to introduce the family and tell you about our new little brother, the Advaliant Blog.

MediaTrust is the parent company of Relevantly Speaking. This blog/podcast started out as an experiment to see if we could create a legitimate voice in the digital marketing space. Our mission was that we would write and talk about nearly anything relating to doing business in a changing digital world. With the steady growth of our audience each month, you’re telling us that we’ve succeeded!

Advaliant is our pay-for-performance platform. If you’re interested in affiliate marketing - either as an advertiser or an affiliate, then Advaliant is the place for you to be. Over the next couple months we’ll be redesigning that website, but for now, feel free to hang out in our comfortable well-worn home.

The newest member of our family is the Advaliant Blog. Before we launched last Friday, a few of you had asked me what the difference would be between that new blog and RS. I think its fairly obvious now - Advaliant is all about pay-for-performance marketing and RS is the kitchen sink of digital business.

What can I expect on the Advaliant Blog? Well, I’m glad you asked! First, we’ll be writing about trends and happenings we see going on in the affiliate industry (as you see here from Mike Carney). Second, we want the blog to be a place where newbies can come and take the intimidation out of getting started with affiliate marketing. So, to that end, we’ll be offering tips and tricks. You can see Richard Okolo’s excellent advice HERE. Finally, since it is OUR blog, we’ll be pimping our own stuff. For example, did you know we have an insane series of contests going on? For August we’re blowing our several prize packages of the Ultimate Gaming System!

In a nutshell, Advaliant’s here to make money. That is the name of the game in the pay-for-performance space. We think we can help you make money too. Along the way we’ll show you how to do it efficiently and ethically - ’cause that’s how we roll.

Stop in and say hello!