With Google’s acquisition of DoubleClick Performics, many feel that they validated affiliate marketing overnight. We sat down with Chris Henger of Google Affiliate Network (formerly Performics) and asked him about Google’s culture of innovation, the state of the industry, and his his involvement in the Performance Marketing Alliance (PMA).
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MediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. Advertisers that leverage MediaTrust's Advaliant performance marketing platform benefit from a 100% yield on marketing dollars and direct quantifiable success acquiring customers, generating leads, and driving sales. With MediaTrust, advertisers run online performance-based campaigns that allow them to pay only for the results they seek and qualified publishers can monetize their content and ad inventory, using percentage of sale (revenue sharing) or Cost Per Action (CPA) pricing. MediaTrust also offers data management, email marketing, and publishing services that provide marketers and publishers with additional performance-based solutions. MediaTrust is headquartered in New York City with offices in Toronto, Canada and Santa Barbara.
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