RS# 24 - What is the PMA?
by Scott Parent : Sep 23, 2008
Over the last couple of months we’ve been hearing rumblings about the need for an organization around performance marketing. After several starts and stops, the Performance Marketing Alliance is giving it a go. We caught up with Rebecca Madigan, the Founding Organizer as well as some folks from EPage and Vertive to talk about why the PMA matters and how they are going to gain some credibility.
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