When you talk about innovation, there are very few people in that space more influential than Guy Kawasaki. In addition to his storied career as an Apple Fellow and a Venture Capitalist, Guy currently finds himself as the Co-Founder of Alltop, an online magazine rack. Christopher Smith and I sat down with him a couple of months ago in Santa Barbara to talk about the state of advertising, affiliate marketing, and his TiVo.

As an aside, there is a funny story about how this interview came about. First, you have to understand the type of person that Christopher is (Think of Hank Moody as a Creative Director instead of an author and you have it about right). That said, we’re staying at the Fess Parker Resort in Santa Barbara. It just so happens that Commission Junction has their yearly gathering going on where Guy is the Keynote Speaker. The night before his speech he Tweets that he’s arrived at Fess Parker and that he’s in the Presidential Suite. Wasting no time, Christopher calls the front desk and asks to be connected to “Mr. Kawasaki in the Presidential Suite.” After a moment of awkwardness, Guy suddenly finds the humor in how the event unfolded and after a brief chat, he agrees to do an interview with us.

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