This week we did something different, and somewhat indulgent - we turned spotlight on ourselves and shared the how’s and why’s that go into creating the Relevantly Speaking podcast. How was it conceived? What type of equipment do we we use to shoot the segments? What is the distribution philosophy? What are we working on next?
Christopher and I talked about all of that during a sunny afternoon in my backyard in Santa Barbara. If you’re really paying attention, you can catch a glimpse of my dog, Mia, hanging around the “set.” You may also hear lawnmowers, birds, and other sounds of the day. We felt these added to the unique flavor of the behind the scenes chat.
If you’d like to share your thoughts on how you produce your podcast, we’d love to have you join the conversation in the comments section.
This is the second part of our conversation with David Taber. In this segment David talks about how affiliate networks can make themselves more attractive to advertisers and what you should look for when researching a network to do business with.
We talk a lot on Relevantly Speaking about how companies are using social media in nearly every form. For the purposes of this post, let’s talk about video content. Let’s say we’ve convinced you to give it a try and you’re ready to start a video series for your company. You have a camera and you’ve shot some footage, but how do you add polish to the finished product? One tool that we use here at MediaTrust is a company called iStockphoto. They have thousands of high-quality images and HD videos that you can purchase and use in your productions. Businesses are using them in their presentations, bands are using them to make low-budget videos, and filmmakers are using them to supplement the footage they can’t get on their own.
For this episode we pull out some footage from the vault. This was shot in March when Christopher and I were covering SXSW. I think you’ll find it helpful.
PlayPhone recently announced their merger with Pitch Entertainment. This increases PlayPhone’s reach to Europe, Asia, and Africa. There’s no word on how the deal was put together or whether any money changed hands. What does this mean for the mobile content space? Is this a good sign? We’d love to have those of you in the mobile space jump into the discussion.
Recently at ad:tech San Francisco, Jay Moore, Vice President of Marketing for PlayPhone, talked about their fruitful relationship with MediaTrust.
BlogTalkRadio is doing something very cool - sort of melting traditional and social media together to allow anyone to have their own talk radio show. In this episode of Relevantly Speaking, Christopher Smith talks to Frank Neill, Director of Advertising for BTR, about the success they are enjoying, but also the challenges he faces bringing in larger brands to the social web.
In this global market companies spend significant resources trying to extend their reach into other countries and cultures. One of the biggest hurdles European companies are facing is how to crack the short attention span of the American market. Listen to consultant David Taber talk about how he is helping his clients go global.
Creating your own live streaming internet TV station is all the rage right now. There are several companies doing it, but we found that Kyte does many things really well. Want to edit and upload content to your channel? No problem. How about embedding the Kyte player in your facebook or MySpace pages? Easy. Want to broadcast live video from your mobile phone? Kyte is your ticket.
Check out our recent interview with Kyte’s Chief Marketing Officer, Gannon Hall.
Lots of people comment on how cool our booth is when they see it at ad:tech. Most probably don’t have any idea how much work goes into shipping it and assembling it. This video covers a five-hour process in about two minutes.
As an interesting aside, all the assembly HAS to be done by union labor. To give you an idea of how much the union runs things - we were told that we couldn’t shoot interviews with our camera on the floor. They said we were taking away work from the union. It’s amazing how a trade show about digital media and marketing can’t allow this.
Some days back I talked about how I thought Utterz got it right with their take on mobile blogging/podcasting. This is our interview with Co-Founder, Randy Corke. He talks about how easy Utterz is to setup and use from any phone.
Before SXSWwe started to hear a lot of buzz about Socialthing! being the breakout app of the show. Why? Well, it was trying to solve a problem that most of us in the social media world face daily - too many social networking destinations to manage. By the time you sign into your Twitter, and your facebook, and you flickr and… well, you’ve wasted a half hour. Socialthing! allows you to sign into one application and track your “lifestream” and publish out to multiple networks at once.
Christopher talked with CEO, Matt Galligan about what inspired him to create Socialthing! and his reaction to all the buzz. Oh, and if you’d like to try the private beta, use code “mediatrust” and you’re in!
Relevantly Speaking’s writers are a collection of professionals from varied backgrounds and areas of expertise. We are are affected by the evolution within the interactive media environment and participate in shaping its future. Our writers share their insights and observations about this landscape in order to engage in a stimulating and relevant dialog.
MediaTrust is an ecosystem of digital media, marketing, and publishing solutions. MediaTrust combines innovative online media and advertising technology with human service and expertise. MediaTrust is comprised of: Advaliant, a performance-based affiliate marketing network; Data Management and Search & Social Media Optimization services and the MediaTrust Integrated Solutions Group (ISG). The ISG is made up of media specialists that analyze client needs and build customized performance-based campaigns that optimize results for advertisers, agencies and publishers.
Advaliant is an award winning performance-based affiliate marekting network - our Technology, our People and our extended ecosystem of online solutions make us one of the most trusted affiliate networks in the industry.
