The final video update from SXSW. We wrapped up some loose production ends, said some goodbyes to some amazing people, and prepared for a night of events including the Digg and Rockband parties.

In yesterday’s update we saw a clear theme of empowerment in the web 2.0 space. We talked with many companies that are helping individuals express themselves through video, print, and photography. Today had a theme as well. It was about perspective in the social media space. How does your perspective change your approach to playing in the web 2.0 sandbox?

We were invited to the frog design studios on Congress Street. From there we headed to the convention center where we got a chance to speak with Avenue A Razorfish, Henry Grey PR, and SoSauce.

Today was our first full day at SXSW. We spent most of it on the 4th floor of the convention center conducting interviews. We chatted with Blurb, Kyte.tv, iStockphoto, Utterz, and socialthing. One theme kept emerging - empowering individual media creators. Mainstream media no longer has a stranglehold on the dispersion of information. Whether it be television, radio, books, music or photography - there is a company out there that can help you make it happen on your terms.

We’ve arrived at SXSW and started the week right. We met up with people from Federated Media, PC Magazine, Henry Grey PR, and Blurb. We kicked it at the frog design party and stayed out later than we should have.

We’ll be finding our feet as we do these diaries. In the meantime, enjoy Christopher’s first update from our hotel room.

We’re coming to an end on our ad:tech New York series of interviews. We finish off a great series with Scott Wolf, President & CEO of ArcaMax Publishing. Trip Foster talks with Scott about the future of email marketing and how social networks haven’t replaced email quite yet.

At 15 years old, Harrison Gevirtz is the youngest affiliate on our Advaliant network. Our own Christopher Smith talked with Harrison about his experiences in affiliate marketing and running his own company.

We caught up with John Lambrose, Managing Director of Savvian’s Digital Media Division, about the future of Online marketing and how to better reach consumers.

MediaTrust’s Trip Foster speaks with Hari Menon, CEO of Tumri, at ad:tech New York about the future of display advertising.

CLICK HERE FOR A HI-DEFINITION QUICKTIME VERSION 

Our own Trip Foster caught up with Joseph Giraldi, Director of Marketing for HBO at ad:tech New York. Listen to Joseph talk about HBO’s strategy in using podcasting and new media to reach a larger audience.

During ad:tech NYC, MediaTrust’s CMO Trip Foster recently spoke with Jay Moore, the VP of Marketing for PlayPhone about how Advaliant, MediaTrust’s pay-for-performance affiliate network extended the value of Playphone for their customers and about the value of partnerships.