We start our second week of the big book giveaway! We’re giving away six copies of James Connor’s new book “The Perfection of Marketing.” All you need to do for a chance to win is post a comment in the shownotes. Easy enough right? DO IT!
One of the things James talks about is when companies should look at putting money into their marketing efforts. We asked Stephanie Agresta, Diane Deseta of White Knight and Chris Noble of Kompolt what they would tell companies that are afraid to put their money into online marketing.
This week we’re highlighting Dish Network. It’s Advaliant offer #2182. It has a $12.00 payout on a first page submit. Additionally, it’s converting at an amazing 9%! Login to the Advaliant Platform today to get started.
Itay Paz of Affilicon continues to travel the globe to get a sense of what’s going on with affiliate marketing. We check in with him this week from Stockholm, Sweden.
Finally, don’t forget to stop by MediaTrust’s panel at ad:tech in San Francisco called: Performance Marketing–Getting the Most from Your Marketing Dollar in a Tough Economy. It’s Wednesday, April 22nd from 1:30 -2:30 in room 3009.
This week we’re taking a close look at the 2008 IAB report on internet advertising revenue. A cursory look tells us that internet ad revenue is up 10.6% from 2007. The report also finds that 57% of all internet revenue comes from performance-based pricing. Good news, indeed, for our industry.
This week we’re starting a contest. Over the next three weeks we’ll be giving away six copies of James Connor’s new book called “The Perfection of Marketing.” All you have to do to win a hardcover copy is leave a comment in the shownotes. Make sure to include a valid email address (not shown to the public) so we can track you down if you win.
Happy April Fool’s Day from all of us here at MediaTrust. To those of you expecting some grand prank, we’re afraid you’re going to be disappointed. But come on, it would be so predictable anyway, right? We thought you’d rather spend your time usefully learning about something like, say, the performance marketing industry in China. Our field reporter, Itay Paz of Affilicon checks in from the Great Wall.
Our offer this week is Bintro - #2122 on the Advaliant Platform. It an exclusive! Bintro is an opportunity matchmaking service for individuals, businesses, employers, job seekers, freelancers, and entrepreneurs. Free and anonymously Bintro matches your audience semantically with what they are looking for - whether it’s jobs, goods or services. Bintro understands what users type and it finds the most relevant opportunities. Talk to your affiliate manager today to get started.
Finally, we wanted to wrap up our SXSW coverage by hearing what YOUR favorite things are about attending this popular Austin pilgrimage. We rounded up some of the best and the brightest in our industry including: Matt Browne of Morefocus Media, Diane Deseta of White Knight, Mike Barash of Blurb, Stephanie Agresta and Chris Noble of Kompolt. If you haven’t been to SXSW before, we think this segment will make it a “must attend” event next year.
We gathered so much great content at SXSW and this week we want to bring you a great interview with Christopher Smith and the Event Director of SXSW Interactive, Hugh Forrest. They talk about how SXSW stays ahead of the curve in trends and technology and how involving their audience in their decisions has kept them out front.
This week we’re bringing you a rock n’ roll slideshow based on the photography of Brian Brodeur. Brian accompanied me on the trip and acted as our production assistant during the Relevantly Speaking shoots. During our downtime Brian captured over 400 photos of the expo hall, evening parties and the sites of Austin.
Today I managed to grab Christopher Smith for our SXSW Daily Diary. Christopher occasionally pops up with a piece on the show, but for this trip he was in Austin on vacation. As a result, his experience was a bit different than mine. It was great to be able to share the different trends and conversations that we saw on our respective tracts.
Welcome to our first Daily Diary from SXSW. Today we caught wind of a breaking news story and we were fortunate enough to be the first news outlet to cover it. CEO of Integral Impressions, Matt Browne, announced that his company has been acquired by Morefocus Media - a company that applies advanced publishing technologies and high quality digital content to deliver trusted information of benefit to advertisers and consumers. This could be a great resource for affiliates to create and optimize their landing pages.
This week, we’re packing our bags and taking RS on the road to Austin Texas for SXSW Interactive. We’re excited to check on the state of social media and technology and how they both fit into the grander scheme of performance marketing. Do you have an opinion? Please email me at sparent AT mediatrust DOT com to get on the interview schedule.
We’re also talking more about Robert Scoble’s departure from FastCompany. I blogged about it last week. Why did it happen? What could Scoble and Seagate have done differently? What does this teach us about marketing in a down economy?
Revenews is reporting that Rep. Barney Frank of Massachusetts, is looking to overturn the U.S. ban on online gambling. Frank announced he would be pushing legislation in the House to repeal the ban. The repeal of the Unlawful Internet Gambling Enforcement Act would bring in an estimated $52 billion in tax revenue over the next decade.
Finally, we’re excited about our hot offer this week - it’s Lift SP - #1826 on the Advaliant Platform. This revolutionary product’s been described as plastic surgery in a bottle, and now you can give your users a sample for FREE. This offer works especially well if your data converts well with a female demographic. It has a payout of $35 and you can use email, search, display and social media. Login to the platform today to get started.
This week we’re watching a development regarding California Assembly Bill 178. This is the Golden State’s version of New York’s infamous Amazon Tax Law. Many in our industry believe this threatens the business relationships between small publishers and larger advertisers. Scott Jangro wrote a great post about it on his blog.
Blogger & Advaliant Publisher, Ian Fernando visited the MediaTrust Mothership in New York last week. We wanted to show you a clip from an interview that Ian shot with Glenn Pagan, MediaTrust’s SVP of Network Sales. They talked about what makes our company different from others. You can see the full video over at Ian’s blog.
We’re letting the cat out of the bag about the results of the Econsultancy Affiliate Survey. In a few days we’ll make it public. BUT, if you’re an Advaliant Publisher, you can login to the platform right now and get the information. Not a publisher yet? Sign up and get access right away!
Looking for a great offer to try out? How about Neuro Smart Energy Drink Mix? It’s offer #2029 on the Platform. It gets your users a 14-day trial. You can use email, display, search and social media. Login and grab it.
This week we’re still reeling from our inclusion by Lee Odden on TopRank’s BIGLIST of online marketing blogs. We honored to be part of such an important resource in the online marketing world.
We’re taking a look at Skimlinks.com. In a time that most businesses are sinking in this economy, Skimlinks is a startup that actually just closed a round of financing. We’ll look at their unique approach to performance marketing.
As larger brands start to get interested in performance marketing, we asked Michael Quigley of Cypra Media about how important brand management is in this space.
This week we’re promoting Acai Ultra Burn on the Platform. It’s offer #1982 and it gives your audience a free 14 day trial of this Brazillian super berry! It has a $35.00 payout and accepts email, banners, contextual placement and search.
We’re still looking for people to interview at SXSW Interactive. If you’ll be in Austin during that time and have something to say about online marketing, I’d love to chat with you. Email me at sparent AT mediatrust DOT com.
Finally, our CEO, Peter Bordes will be appearing on Webmaster Radio this Thursday at 3PM ET. He’ll be discussing the ins and outs of performance marketing. Tune in and check it out.
Relevantly Speaking’s writers are a collection of professionals from varied backgrounds and areas of expertise. We are are affected by the evolution within the interactive media environment and participate in shaping its future. Our writers share their insights and observations about this landscape in order to engage in a stimulating and relevant dialog.
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam
slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte See the review here.
Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Tagging: People-powered Metadata for the Social Web (Voices That Matter) by Gene Smith See the review here.
Change the Way You See Everything through Asset-Based Thinking by Kathryn D. Cramer
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson
MediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. Advertisers that leverage MediaTrust's Advaliant performance marketing platform benefit from a 100% yield on marketing dollars and direct quantifiable success acquiring customers, generating leads, and driving sales. With MediaTrust, advertisers run online performance-based campaigns that allow them to pay only for the results they seek and qualified publishers can monetize their content and ad inventory, using percentage of sale (revenue sharing) or Cost Per Action (CPA) pricing. MediaTrust also offers data management, email marketing, and publishing services that provide marketers and publishers with additional performance-based solutions. MediaTrust is headquartered in New York City with offices in Toronto, Canada and Santa Barbara.
Advaliant is an award winning performance-based affiliate marekting network - our Technology, our People and our extended ecosystem of online solutions make us one of the most trusted affiliate networks in the industry. Be certain to read the Advaliant performance marketing blog.
