RS #2 - Joseph Giraldi of HBO
Our own Trip Foster caught up with Joseph Giraldi, Director of Marketing for HBO at ad:tech New York. Listen to Joseph talk about HBO’s strategy in using podcasting and new media to reach a larger audience.
Our own Trip Foster caught up with Joseph Giraldi, Director of Marketing for HBO at ad:tech New York. Listen to Joseph talk about HBO’s strategy in using podcasting and new media to reach a larger audience.
Welcome to Relevantly Speaking is a blog curated by MediaTrust about online media and advertising, the web, relevance, technology, culture, and products.
SubscribeStay updated with the activities via RSS (Syndicate).
Meet Relevantly Speaking’s writers are a collection of professionals from varied backgrounds and areas of expertise. We are are affected by the evolution within the interactive media environment and participate in shaping its future. Our writers share their insights and observations about this landscape in order to engage in a stimulating and relevant dialog.

MediaTrust is an ecosystem of digital media, marketing, and publishing solutions. MediaTrust combines innovative online media and advertising technology with human service and expertise. MediaTrust is comprised of: Advaliant, a performance-based affiliate marketing network; Data Management and Search & Social Media Optimization services and the MediaTrust Integrated Solutions Group (ISG). The ISG is made up of media specialists that analyze client needs and build customized performance-based campaigns that optimize results for advertisers, agencies and publishers.

Advaliant is an award winning performance-based affiliate marekting network - our Technology, our People and our extended ecosystem of online solutions make us one of the most trusted affiliate networks in the industry. Be certain to read the Advaliant performance marketing blog.
One Comment, Comment or Ping
TheMobiBlog
This is an excellent example of advertisers using podcasting to drive in new subscribers.. Awesome presentation of this feed as well.. A useful feed presentation.
Jan 8th, 2008
Reply to “RS #2 - Joseph Giraldi of HBO”